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MARWARI VIDYALAYA SANCHALIT SMT. KAMALADEVI GAURIDUTT MITTAL COLLEGE OF ARTS & COMMERCE

Accredited by NAAC : B+ ( ISO 9001:2008 Certified )

SELF-FINANACED

BACHELOR OF MASS MEDIA (B.M.M)
 

The Bachelor of Mass Media : The Bachelor of Mass Media is a 3 year degree course designed to prepare efficient, competent and quality media professionals. The quality education and training with the help of modern teaching aids equip students with required technology and understanding of media to be able to work proficiently in the industry. The students are exposed to the field work in media right from the beginning in the form of assignments and projects. All our faculties are media professionals with wide-ranging experience of working in media organizations. This course is divided in six semesters and conducted under the guidelines and norms of University of Mumbai.

ELIGIBILITY

  • A candidate for being eligible for admission to the degree course in Bachelor of Mass Media shall have passed 12TH Standard.
  • Examination of Maharashtra Board of Higher Secondary Education or its equivalent from the Science, Arts or Commerce Stream.
  • No college shall conduct any entrance test in any form and the admissions are purely based on merit duly following the reservation policy as per the norms of Government of Maharashtra.
  • While drawing the merit list, weightage has to be given to students from Arts, Commerce and Science Stream at 12TH

PROGRAM STRUCTURE

F.Y. B.M.M Program

Semester I

Core Subjects

  • Effective Communication Skills
  • Fundamentals of Mass Communication

Allied Subjects

  • Introduction to Computers
  • Landmark Events in 20th Century History of World, India & Maharashtra
  • Introduction to Sociology, the Sociology of news and Social movements in India
  • Introduction to Economics.

Semester II

Core Subjects

  • Effective Communication Skills II
  • An Introduction to Literatures

Allied Subjects

  • Political Concepts and the Indian Political System Paper II
  • Principles of Management & Marketing Paper III
  • Introduction to Psychology Paper IV
  • Translation Skills Paper VI.

S.Y. B.M.M Program

Semester III

Core Subjects

  • Introduction to media Studies
  • Introduction to Creative Writing
  • Understanding Cinema
  • Introduction to Public Relations

Allied Subjects

  • Introduction to Cultural Studies
  • Advanced Computers.

Semester IV

Core Subjects

  • Introduction to Advertising
  • Introduction to Journalism
  • Print Production And Photography
  • Radio And Television

Allied Subjects

  • Mass Media Research
  • Organizational  Behavior

T.Y. B.M.M Program

 Semester V

(Advertising) Specialization subjects

  • Copy Writing
  • Media Planning & Buying
  • Consumer Behaviour
  • Advertising Design (project Paper)
  • Brand Building
  • Advertising in Contemporary Society.

(Journalism) Specialization subjects

  • Reporting
  • Editing
  • Journalism and Public Opinion
  • Features and Opinion
  • Indian Regional Journalism
  • Newspaper -Magazine Making (Project Paper)

Semester VI

(Advertising) Specialization subjects

  • Financial Management for Marketing and Advertising
  • Contemporary Issues
  • Agency Management
  • Advertising and Marketing Research
  • Legal Environment and Advertising Ethics (Law)
  • Principles and Practice of Direct Marketing.

(Journalism) Specialization subjects

  • Journalistic Laws & Ethics
  • Internet and Issues in the global media
  • Broadcast Journalism
  • Business And Magazine Journalism Paper III
  • New Media Management
  • Contemporary Issues.

Various Seminars on career options, Equity & Debt, Basics of banking & Finance, How to prepare for competitive exams like UPSC and MPSC were held. Also Expert lectures on Political Concepts and the Indian Political Systems for first year students Ms. Krishney Birajdar, Film Making for second and third year students, Radio and Television for Second year students by Mr. Pradeep Rautey, Legal Environment and Advertising Ethics for third year students, followed by lectures on digital media and case studies on media by Ms. Amrita Chouhan and Photography and Videography by Mr.Vivek Venkatraman for FY, SY, & TY students, Dubbing session for FY,SY & TY students by Mr. Jeetendra Ojha.